Client: Hill Country Film Festival
Goal: Come up with a theme for the 10th anniversary of the film festival that incorporates film and Texas iconography and will translate well across a variety of mediums.
Role: I was responsible for initial concepting through final execution for all collateral besides the bumper video. For the bumper, I came up with the storyboarding and direction.
Approach/Design (10th Anniversary Designs): After exploring many concepts for the film festival visual theme, I landed on the merger of an armadillo and strips of film as a simple yet interesting portrayal of texas and film making. This creature could be easily utilized and translated across many different forms throughout the festival while still being interesting to the audience. To help bring the armadillo to life, I added a vibrant coral background color. This updated palette kept the design from looking stale and bring some excitement to the fact that it was the festival’s 10th year.
Approach/Design (Bumper): A lot of attendees at the film festival tend to be hipsters that flock in from Austin so I wanted to play up that idea with the main character. I wanted to use him in a way that poked fun at some traditional movie ideas as well as showcase some things you would experience at the actual festival. To accomplish these ideas, the scene starts out with a Godzilla-like creature that would resonate with the audience and juxtaposing that with the hipster “hero” character that then goes on the enjoy the film festival festivities.
Approach/Design (T-Shirt): For the t-shirt concept, I was instructed to create a shirt that they could sell year-over-year that would have wide appeal. To solve for this, I created a design that plays off of the hilly landscape that Fredericksburg is known for and the traditional movie premier iconography. The simplistic line art gives the shirt some sophistication and allows for mass appeal.